Love Organic?

Organic cotton is cotton grown without the use of any synthetic agricultural chemicals such as fertilizers or pesticides. Some of these chemicals are considered to be the most toxic chemicals in the world and therefore, harmful to the earth, cotton workers and consumers.

Health risks of pesticide exposure include birth defects, reproductive disorders and weaker immune systems.

Health risks of chemicals used during cotton processing, include infertility, respiratory diseases, contact dermatitis and cancer.

By choosing organically grown cotton, you can reap all the benefits of cotton’s beauty, comfort and strength. while minimizing harm to human and our planet.

  • Organic Cotton is Hypoallergenic. It does not cause any allergy or irritation when it touches human skin.
  • Organic Cotton provides all the quality and texture you are expecting from cotton products.
  • Organic Cotton feels good on your skin and your conscience.

The average “100% Cotton” product actually contains only 73% Cotton. The remaining 27% consists of chemicals, resins, and binders used in farming and manufacturing.

Organic Cotton counts for less than 1% of the worldwide cotton production. KEEN organic Cotton is produced and processed under legitimate trade -no child labour involved – thoroughly tested against any dangerous factors, conforms to all International Standards

100% Organic Cotton Yarn, 100% Azo Free, 100% Formaldeyde Free, 100% Free of Allergenic / Carcinogenic Dyes.



For every purchase of the «Wear A Value Not A Brand» T-shirts, we donate another one to a child under the Hellenic National Organisation «Smile of the Child» protection.

Made by the highest quality Organic Cotton, our «Wear a Value not a Brand» T-shirts are inspired by the values that parents wish to pass on to their children: Achievement, Balance, Effort, Thank you and honouring My Self, drawn with simple stick figures that children understand!